Jack Daniel's Old No. 7 Tennessee Whiskey
Charcoal Mellowed. Drop by Drop.
Mellowed drop by drop through 10-feet of sugar maple charcoal, then matured in handcrafted barrels, our Tennessee Whiskey doesn’t follow a calendar. It’s only ready when our tasters say it is. We judge it by the way it looks. By its aroma. And of course, by the way it tastes. It’s how Jack Daniel himself did it over a century ago. And how we still do it today.
The product depicted, including proof and package, may vary by country.
CHARCOAL MELLOWED
MATURED IN HANDCRAFTED BARRELS
BALANCE OF SWEET AND OAKY FLAVOR


Dried fruits, oak and a delicate spiciness
Complex and well-balanced, notes of dried fruits, wood and vanilla
Dry lingering finish
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Jack Daniel's Old No. 7 Tennessee Whiskey is the flagship whiskey of the Jack Daniel Distillery in Lynchburg, Tennessee. It is distilled from a mash of corn, rye and malted barley, mellowed through sugar maple charcoal before it enters the barrel and matured in new charred American oak. It is bottled at 40% ABV.
Jack Daniel's Old No. 7 is Tennessee Whiskey, not bourbon. It meets the legal rules for bourbon, including a mash of at least 51% corn and maturation in new charred oak. It then adds charcoal mellowing before barrelling. That step, together with production in Tennessee, places it in the Tennessee Whiskey category.
Jack Daniel's Old No. 7 Tennessee Whiskey is bottled at 40% ABV, which is 80 proof in the United States. A 25ml serve contains one UK alcohol unit. Stronger expressions in the range include Single Barrel Select at 47% ABV and Jack Daniel's Bonded at 50% ABV.
Jack Daniel's Old No. 7 Tennessee Whiskey can be served neat, over ice or long with cola, ginger ale or lemonade. Neat shows the caramel, vanilla and toasted oak most clearly. In cocktails it is the base of the Lynchburg Lemonade, the Whiskey Sour and the Tennessee Mule. Please drink responsibly.
Old no. 7 recipes
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